Life & love at midlife, DIY, beauty reviews for the collagen-challenged, biking, cooking, wellness, and positive living.
Beauty Products & Reviews

Best drug store makeup products: Jordana Cosmetics

I love high-end cosmetics.  Brands like Benefit, Too Faced, and Urban Decay make me swoon! But, there are some smokin’ deals to be had at the drug store, and today I wanted to shine a light on one brand in particular: Jordana.

Never heard of Jordana? I’m not surprised.  I hadn’t either, until a YouTube beauty blogger mentioned it in one of her videos and I went racing over to Walgreen’s to see what the fuss was about.  By the way, as far as I know, you can only get Jordana at Walgreen’s pharmacies, on the company’s web site (Jordana Cosmetics), and at my favorite place, Amazon.  (And at Walgreen’s, it’s hard to find.  It typically isn’t on the big wall of beauty with all the brands you know, like Cover Girl and Maybelline.  I have always found it in a waist-high display that’s not well labeled, and in my pharmacy it’s attached to the register counter that’s located in the cosmetics area.)

Anyway there are two products from Jordana that I love and keep on hand at all times. The first is their product called the Jordana Twist & Shine Moisturizing Balm Stain.

These are jumbo lip crayons, and they’re a steal at $2.99 each!  The color applies well, feels reasonably creamy on the lips, has no objectionable makeup smell or taste, and lasts.  And there’s one color in particular, Honey Love, which I swear would look good on literally everyone – it’s just a classic, rich, my-lips-but-better color that’s flattering for any skin tone.  I have a handful of these crayons in varying colors, plus about 3 of Honey Love that I keep in my purse, at the office, and at home. You’ve got to check these out.  They’re right on par with the other drug store makeup brand crayons that run $9-$13 each.

And the other thing I love from Jordana is their mascara – specifically their Best Lash Extreme Volumizing Mascara.  It’s ridiculously well priced at about $6 a tube.  I have tried a zillion (exaggerating? perhaps a smidge) brands of mascara, both drug store and high end.  And I always have the same problem – they end up under my eyes by the end of the day.  Even against high-end brands like Too Faced’s Better than Sex mascara and Benefit’s They’re Real, the Jordana Best Lash Extreme Volumizing Mascara holds its own.

There are so many great drug store makeup products out there, and I’ll share more with you soon.  But for now, give these a try.  They’re great products, made better by the fact that they’re so affordable! If you give them a shot I’d like to hear what you think, so please come back and leave me a note.

Happy shopping!


This article has 2 comments

  1. Amy Dillon

    Jordana is also available at Kmart! Their Cat Eyeliner is a go to product for me! =)

    • midlifebeauty

      Hi Amy. I don’t have Kmart in my area, but I appreciate the tip about their cat eyeliner. I’ll pick one up today at Walgreen’s and give it a go! ~Stephanie

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